What value can Digital Opinion Leaders (DOLs) bring to medical affairs?

Rare diseases are complex conditions, but these patients are highly educated and determined, using platforms such as social media to make strides towards improving knowledge. It is vital that medical affairs executives consult these empowered, expert patients as they uncover unmet needs and think beyond the medication.

At one point in time, our world’s most valuable commodity was oil. Fast forward to the digital age and that accolade is held by data. Free-flowing rivers of it double up as life sources that all industries, including the pharmaceutical industry, have become dependent on. However, as consumers learn the true value of their own information, the broken dam of data is patched up with privacy laws.