isabelobrien, Author at European Medical Journal - Page 36 of 68

The rise, fall and smart allocation of pharma marketing budgets

This infographic shows how budgets have fluctuated over the years, and where to allocate remaining spend before the end of 2024.

Checklist

New ABPI Code of Practice includes updates from PMCPA

The 2024 edition of the ABPI’s Code of Practice was published today, including new procedures under the PMCPA.

Illustration of man administering vaccine to a woman

GSK pursues co-administration of RSV and shingles vaccines

New findings have been revealed on the co-administration of GSK’s RSV and existing shingles vaccine.

Finding the interactive edge in medical education

This infographic explores the rising demand for interactive content, highlighting its power to boost engagement, improve message retention and more.

Musk's vision implant gets FDA breakthrough device tag

Neuralink, Elon Musk’s brain-chip startup, has been given breakthrough device designation from the FDA for its experimental implant aimed at restoring vision.

contract

Warner Biddle takes top job at Kyverna Therapeutics

Warner Biddle has been appointed as CEO, Kyverna Therapeutics, following the resignation of Peter Maag this week.

Illustration of a horizontal vaccine

Roche's twice-yearly MS injection wins FDA approval

The FDA has approved Roche’s subcutaneous injection for relapsing multiple sclerosis (RMS) and primary progressive multiple sclerosis (PPMS).

5 stars

Company reputation key to HCP prescribing decisions

New research shows that healthcare professionals consider a company’s leadership in a specific disease area and its overall reputation to be influential in prescribing decisions.

From congress to computer: Making on-demand video pop

Video is a powerful tool because it extends the reach of a live event, but does a recording ever live up to the event itself? Enter 3D interactive video.

Season 7 highlights: GOLD Medal Moments

The new season of the podcast is only a week away, so before we get started – why not have a listen to some of the best bits from Series 7?