A RECENT study has raised concerns about the growing popularity of complex skincare routines among children and teenagers on TikTok. Researchers conducted a systematic analysis of 100 videos featuring skincare regimens posted by content creators aged 18 and under. The videos, viewed an average of 1.1 million times each, reflect a rising trend in which girls as young as seven demonstrate multistep routines with a wide range of products.
Two investigators, using new TikTok accounts registered as 13-year-olds, collected and analysed the videos through the platform’s “For You” tab. They recorded the demographics of content creators, the number and type of products used, and the cost of each regimen. On average, each routine featured six products and cost around $168. Worryingly, only 26.2% of the videos included sunscreen, an essential element of any skincare routine.
The study also examined the ingredients used in these products. Among the top 25 most-viewed videos, there were on average 11 active ingredients per regimen, with some featuring up to 21. Many of these ingredients pose a risk of skin irritation or allergic reactions, especially in young users with more sensitive skin. Notably, 20 of the inactive ingredients identified are listed in the Pediatric Baseline Series, a tool used in patch testing to detect allergens in children.
Researchers concluded that these TikTok skincare trends are often inappropriate for children and teenagers. They are not only expensive and frequently lacking in essential components like sun protection, but also expose young users to products that may cause harm rather than provide any dermatological benefit. The findings suggest a need for increased awareness and guidance from parents, paediatricians, and dermatologists to prevent unnecessary and potentially damaging skincare habits among children.
Reference
Hales M et al. Pediatric skin care regimens on TikTok. Pediatrics. 2025;DOI:10.1542/peds.2024-070309.
