EMJ GOLD - European Medical Journal

Pharma News, Views & Analysis

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Latest News

A colourful flat illustration of a woman looking into a microscope

Daiichi Sankyo’s Laura McMullin appointed ABPI Vice President

WHO: Unequal vaccine rates put children at risk

Survey shows pharma leaders backing AI and RWD

Award spotlights role of genomics in conservation

Latest Articles

5 minutes with... Graham Clark, CEO, Phastar

Graham Clark, CEO, Phastar, explores the current state of play in clinical research, the future of AI in the field and values-based business.

Pharma seized the spotlight at Cannes Lions – here's why

In a departure from years past, Cannes Lions 2025 saved a sizable percentage of their praise for companies in the pharma space.

Philips’ Dr Carla Goulart Peron on AI, equity and the future of care

How can AI expand healthcare access without losing the human touch? Philips’ CMO Dr Carla Goulart Peron shares all.

Education or promotion: What wins with HCPs?

When every second of a healthcare professional’s time counts, what content truly earns their attention – disease awareness or product promotion?

Latest Podcasts

Shish Patel, Chiesi

Chiesi's Shish Patel on COPD, the climate and improving care

What is the environmental cost of respiratory illness? In this episode, Shish Patel, Medical Director, Chiesi UK joins Isabel to explore this and COPD’s rising burden.

GSK’s Matt Mortimer-Ryan on behaviour-led pharma marketing

Matt Mortimer Ryan, GSK, discusses how understanding patients’ emotional drivers can unlock more impactful pharma marketing campaigns.

Analysing key trends in medical affairs in 2025

Dive into the latest insights from EMJ GOLD’s contributors to uncover what HCPs really want from medical affairs in 2025.

Pfizer’s Richard Maughan on the future of access in the UK

Richard Maughan, Senior Director and Head of UK Policy and Public Affairs, Pfizer, explores how the UK is shaping access to medicine.

Latest Infographics

All Infographics

What HCPs want: Why interactive medical content works

How HCPs consumed medical content in 2024

Fostering trust between pharma and HCPs

The rise, fall and smart allocation of pharma marketing budgets