EMJ GOLD

John Wahba, Medical Head of the Global Digital Hub, GSK, talks about how collaboration and teamwork will drive change in pharma, his views on digital and omnichannel optimisation and his passion for patient empowerment

The ambition of the Healthcare Businesswomen’s Association is to drive change in diversity, equity and inclusion healthcare and life sciences. Read the article to find out how.

TikTok took younger generations by storm in 2021. Is it time for pharma to turn to the platform? Read the article to find out more.

While the pharma industry is far away from immersing patients and HCPs in an open world of role play games, extended use of gamification is certainly on the horizon. FInd out more.

Exploring the pharmaceutical landscape in South Africa, GOLD considers several areas that are shaping the nation’s role in the future of global pharmaceuticals

GOLD explores pharma’s future in the metaverse, untangling the good, the bad and the uncertainties. Find out more.

Davidek Herron, Global Head of Digital at Roche, speaks to Isabel O’Brien about the myths surrounding digital transformation and much more.

The FDA has released new guidance on the use of real-world data and real-world evidence in drug development.