Monica Shaw, Executive Vice President, Region EUROPE Plus, LEO Pharma, speaks with GOLD about digital transformation in healthcare

While pharmaceutical marketers used to rely heavily on push marketing, since the pandemic, a call to move to pull advertising has prevailed. How can pharma further engage the medical affairs function to draw in doctors with tailored, scientific content that is targeted and trustworthy?

The pharmaceutical industry could have been better prepared for the COVID-19 pandemic. What did they learn that will help them respond better in the future?

In this roundtable, three thought leaders detail the barriers in the way of digital transformation and outline their vision for the future.

How can pharma transform its approach to patients by introducing digital platforms and virtual care into their spaces?

How can AI help MA retain their human touch as the industry reimagines the field and creates a best-in-class function?

Diversity and inclusion (D&I) has become a core focus for pharma, but how can it go one step further and cultivate a culture of belonging?

we look at how AI tools can boost traditional marketing campaigns’ productivity, improve targeting, and deliver significant business value.