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Plane flying over the Gulf but avoiding it

The Middle East conflict: pharma’s supply chain stress test

The conflict is disrupting critical air freight routes, exposing vulnerabilities for biologics and low-margin generics.

Conquering generational differences in HCP marketing

What are the generation differences in how HCPs want to talk to pharma? Three generations of doctors share their thoughts.

Mina Makar on tackling unmet patient needs

AstraZeneca’s Mina Makar talks about solving unmet needs and how to champion the patient perspective.

The Twitter scandal that scared off pharma marketers

Many top pharma companies have cut their Twitter ad spend after the Eli Lilly scandal, but should they take a risk and return?

5 ways pharma can ensure omnichannel success

Roche’s Davidek Herron offers five top tips for pharma teams striving for omnichannel excellence.

Tipping the scales of KOL success

How can pharma maximise the impact of key opinion leaders in the ever-evolving digital world?

Mastering medical affairs

Medical affairs is becoming increasingly complex, but industry-academia collaboration aims to tackle this head on.

The brains behind neurological breakthroughs

The recent approval of lecanemab is a win for Alzheimer’s patients, but how can pharma ensure access?

Pharma in Poland

Travel to Poland to discover the factors driving its pharmerging status and access to medicine challenges.

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