EMJ GOLD

Pharma marketing experts reveal what’s working to engage time-pressed HCPs in 2025, with practical insights and metrics for improving impact.

Henar Hevia, Senior Director, EMEA Therapeutic Area Lead, Oncology, reveals what it’s like to work in oncology today, especially at J&J.

Emma shares her vision for healthcare, how AI is reshaping pharma and why access to innovation must be faster and fairer in Europe.

Wellness trends are outpacing science and endangering lives. As trust in traditional medicine erodes, pharma must step in to correct the narrative.

Graham Clark, CEO, Phastar, explores the current state of play in clinical research, the future of AI in the field and values-based business.

In a departure from years past, Cannes Lions 2025 saved a sizable percentage of their praise for companies in the pharma space.

How can AI expand healthcare access without losing the human touch? Philips’ CMO Dr Carla Goulart Peron shares all.

When every second of a healthcare professional’s time counts, what content truly earns their attention – disease awareness or product promotion?

Four medical affairs leaders reveal what’s working (and what’s not) when it comes to engaging time-starved HCPs in 2025.

Discover Andrew Cooper’s passion for optimising clinical trials with AI, driving innovation and building a culture of teamwork and purpose.

Nurse practitioners and physician assistants are vital players in US healthcare, yet the industry often overlooks them.

Dr Tami Nussbaum, shares why she left medicine for pharma, the challenges of rare disease and how she avoids burnout.

Kate Lenik shares her journey into HR, the evolving pharma workplace, and the secrets behind Chiesi’s award-winning culture.

How pharma could shift from curing disease to promoting healthy ageing through epigenetics, the microbiome and antimicrobial innovation.

Women’s health remains chronically underfunded, yet closing the gap could unlock huge value for women and the global economy.

Prof Alexander Egeberg, Vice President, Head of Global Medical Affairs, LEO Pharma, reveals how the company is tackling unmet needs in dermatology.

How can the pharmaceutical industry ‘Accelerate Action’ on gender parity this International Women’s Day? Find out now.

Find out what the Senior Vice President, EU & International, Rare Diseases, Chiesi Group, thinks the pharma industry should consider on Rare Disease Day.

Jaime Manzanera, EMEA Brand Director, Oncology, Eisai, shares his perspective on maximising ROI in pharmaceutical marketing and more.

Recall matters when it comes to medical content. Find out how knowledge can be better retained through interactive medical education.

Dr Matthew Hickling explores the science behind beauty, his role in aesthetics and the opportunities shaping the future of the field.

There are many pillars of medical affairs, but field teams are where the action happens. How do you build teams that deliver results?

Attention is the new currency in pharma marketing. With HCPs overwhelmed by information, delivering engaging content is crucial to standing out.

In the pharmaceutical industry, improving customer experience has become the goal, but it’s time to look at it in a new way.