EMJ GOLD

How is the data revolution going to impact the marketing and medical functions?

Some thoughts about how the Rare Disease Act impacted pharma and if it needs further updating after almost 20 years.

Monica Shaw, Executive Vice President, Region EUROPE Plus, LEO Pharma, speaks with GOLD about digital transformation in healthcare

While pharmaceutical marketers used to rely heavily on push marketing, since the pandemic, a call to move to pull advertising has prevailed. How can pharma further engage the medical affairs function to draw in doctors with tailored, scientific content that is targeted and trustworthy?

The pharmaceutical industry could have been better prepared for the COVID-19 pandemic. What did they learn that will help them respond better in the future?

In this roundtable, three thought leaders detail the barriers in the way of digital transformation and outline their vision for the future.

How can pharma transform its approach to patients by introducing digital platforms and virtual care into their spaces?

How can AI help MA retain their human touch as the industry reimagines the field and creates a best-in-class function?