isabelobrien, Author at European Medical Journal - Page 61 of 68

Drugs: it does exactly what it says on the label

Labelling is the vessel through which vital instructions and information about products are communicated to end-users, and in the pharmaceutical industry, medical affairs are entrusted with safeguarding these products from misuse, by balancing scientific accuracy with conciseness and coherence.

Launching the Future of Technology in 3...2...1...

Innovative technology has changed the game in pharma, from AI-powered marketing campaigns to DNA sequencing tools. When this technology is combined with creative thinking, the potential for success is vast. It is critical for pharma to marry creativity with technology as they drive towards a patient-centric future

Almirall’s Francesca Wuttke on the value of digital innovation for patients

Francesca Wuttke, Chief Digital Officer, Almirall, shares her thoughts on how digital transformation, motivation and innovation can change patients’ lives for the better.

Talking to Nina Antinora

Nina Antinora, CEO of mindfulness company Change It Up, talks about the importance of soft skills for both marketing and medical affairs professionals, how to prevent burnout, and incorporating mindfulness into your daily schedule.

Talking to Dario Safaric

Dario Safaric, Chairman of the NEXT Pharma Summit, shares his journey of starting a conference from scratch, Croatia’s historical relationship with the pharmaceutical industry, and the future outlook for medical conferences in the post-COVID-19 era.

Talking to Nigel Adkins

Nigel Adkins, professional football manager, former player, and physiotherapist, talks about his career in football, the valuable lessons he has learnt about leadership, and the importance of routine in navigating challenging professional periods.

Talking to Dr John Michels

Dr John Michels, former NFL player turned renowned interventional pain specialist, explores the mindset it takes to become successful, how to be the master of your own outcomes and the science behind negative habit cycles and how to beat them.

Talking to Steve Ingham

Steve Ingham, leading performance scientist and founder of the performance consultancy, Supporting Champions, talks about his work with the British Olympic team, how to earn the respect of high performers, and what businesses can learn from the mindsets of professional athletes.

Talking to Mircea Cubillos

Mircea Cubillos, Vice President Hematology EMEA, Commercial Strategy Lead, Janssen, discusses his lengthy career at Janssen, progression in oncology during COVID-19, and cultivating healthy habits during lockdown.

Talking to Will Champion

Will Champion, drummer for the band Coldplay, discusses the mindset it takes to become and remain successful, as well as how to cultivate effective collaboration and sustain passion and creativity over long stretches of time.