isabelobrien, Author at European Medical Journal - Page 64 of 70

Talking to Mircea Cubillos

Mircea Cubillos, Vice President Hematology EMEA, Commercial Strategy Lead, Janssen, discusses his lengthy career at Janssen, progression in oncology during COVID-19, and cultivating healthy habits during lockdown.

Talking to Will Champion

Will Champion, drummer for the band Coldplay, discusses the mindset it takes to become and remain successful, as well as how to cultivate effective collaboration and sustain passion and creativity over long stretches of time.

Chief Digital Officers: the pioneers of cultural change

Meet the Chief Digital Officer: a person that ensures a pharmaceutical company evolves with the times through continued collaboration and culture shifts.

The metrics of medical affairs

Measuring the impact of medical affairs is less straightforward than it is for R&D or commercial, but we must establish success metrics.

Creating brand loyalty with RWE

The commercial value of RWE is yet to be realised, but the benefits extend far beyond the aisles in which it is currently in high demand.

Calling checkmate on meaningless social media

The pharma industry is dabbling in the game of social media, and it’s no secret that they need to have a better presence on these platforms.

Digital therapeutics: fad or force for change?

More and more digital therapeutics are hitting the market, taking the patient experience of healthcare into a more innovative, less invasive place, but are these digital devices worth the hype?

Talking to Dr Gino Martini

Dr Gino Martini, Chief Scientist, Royal Pharmaceutical Society, covers the rapid data generation of COVID-19, the value of digital for HCPs, and why he thinks there will be much to reflect on after the pandemic has passed.

Talking to Olli Rundgren

Olli Rundgren, CEO, Psyon Games, chats about the power of games and how they can positively impact health and behaviour. Olli discusses the formation of habits, the opportunity for education and data collection, and Psyon Games’ WHO endorsed game ‘Antidote’.

Talking to Sarah Rickwood

Sarah Rickwood, Vice President of Thought Leadership and Marketing, IQVIA, talks about the key trends and challenges that have shaped the past decade in pharma, RWE, multi-channel marketing and the future of drug launch post-COVID-19.