Uncategorised - European Medical Journal

Pharma seized the spotlight at Cannes Lions – here's why

In a departure from years past, Cannes Lions 2025 saved a sizable percentage of their praise for companies in the pharma space.

Hyperbaric Oxygen Therapy Leads Diabetic Foot Ulcer Treatment Rankings in New Meta-Analysis

Hyperbaric oxygen therapy ranks highest for healing diabetic foot ulcers but may raise amputation risk, new network meta-analysis reveals.

Study Links Bifidobacterium Deficit in Infants in the USA to Gut Dysbiosis

One in four U.S. infants lacks Bifidobacterium, a key gut microbe essential for immune and metabolic health.

Deucravacitinib Therapy in Plaque Psoriasis

Psoriasis is a common, chronic, inflammatory skin disease characterized by accelerated epidermal proliferation. The most common subtype is…

Silent Sexual Health Crisis After Breast Cancer

Sexual health problems are highly prevalent and distressing among breast cancer survivors, yet the majority of women report receiving little to no support from their healthcare teams, according to findings from the WISH-BREAST survey.

Mediterranean Diet Trial Yields Mixed Results

A Mediterranean diet, with or without calorie restriction, improved dietary adherence and modestly reduced weight in older African American adults but did not produce long-term cognitive improvements, according to findings from a randomized controlled trial.

Early Plastic Exposure Linked to Childhood Asthma

Early-life exposure to phthalates and bisphenols may increase the risk of asthma, wheezing, and rhinitis in children under five, according to a new pooled analysis of over 5,000 participants.

Head-to-Head Trial Supports Cheaper Hepatitis C Drug

Beyond the head-to-head comparison, the study also explored innovative strategies to simplify or shorten treatment.

Illustration of scientific tools

New report calls for faster R&D for rare diseases

A report has found that while many in the UK live with rare diseases, systemic failures continue to restrict progress in treatment.

GSK’s Matt Mortimer-Ryan on behaviour-led pharma marketing

Matt Mortimer Ryan, GSK, discusses how understanding patients’ emotional drivers can unlock more impactful pharma marketing campaigns.