European Archives - Page 409 of 1103 - European Medical Journal

Conquering generational differences in HCP marketing

What are the generation differences in how HCPs want to talk to pharma? Three generations of doctors share their thoughts.

Meet GOLD's new catalyst – AZ’s Mina Makar

Helena and Isabel share exclusive clips from the conversation with GOLD’s latest Catalyst interviewee: AstraZeneca’s Mina Makar.

A Review of the Latest Advancements in Ovarian Cancer Care Featured at ESMO 2022

Ovarian cancer is the seventh most commonly diagnosed cancer among females and the most lethal gynaecologic malignancy globally because of its vague presentation, insidious nature, recurrence, and drug resistance.

EMJ Oncology 11 [Supplement 1] 2023

This article reviews key updates on ovarian cancer research that were presented at the European Society for Medical Oncology (ESMO) Congress 2022.

Mina Makar on tackling unmet patient needs

AstraZeneca’s Mina Makar talks about solving unmet needs and how to champion the patient perspective.

The Twitter scandal that scared off pharma marketers

Many top pharma companies have cut their Twitter ad spend after the Eli Lilly scandal, but should they take a risk and return?

5 ways pharma can ensure omnichannel success

Roche’s Davidek Herron offers five top tips for pharma teams striving for omnichannel excellence.

Tipping the scales of KOL success

How can pharma maximise the impact of key opinion leaders in the ever-evolving digital world?

New era for neuroscience and the importance of purpose

Helena and Isabel kick off Season 4 with Janssen’s Kavita Panke, talking all things neuroscience, high performing teams and more!

Interview: Nassir Marrouche

EMJ is proud to present an interview with Nassir Marrouche, a globally renowned electrophysiologist and researcher currently directing a collaborative team of specialists to optimise prediction, prevention, and outcomes for cardiovascular disease (CVD) by pioneering research into digital health (DH) solutions.