AstraZeneca’s Mina Makar talks about solving unmet needs and how to champion the patient perspective.

Many top pharma companies have cut their Twitter ad spend after the Eli Lilly scandal, but should they take a risk and return?

Roche’s Davidek Herron offers five top tips for pharma teams striving for omnichannel excellence.

How can pharma maximise the impact of key opinion leaders in the ever-evolving digital world?

EMJ is proud to present an interview with Nassir Marrouche, a globally renowned electrophysiologist and researcher currently directing a collaborative team of specialists to optimise prediction, prevention, and outcomes for cardiovascular disease (CVD) by pioneering research into digital health (DH) solutions.

FIRSTS were a theme at the annual World Health Summit (WHS) 2022 International Conference, which welcomed over 6,000 participants, attending both online and in-person in Berlin, Germany. For the very first time, the WHS was delivered in partnership with the World Health Organization (WHO), and the inaugural Virchow Prize for Global Health, an international award honouring outstanding achievements in addressing global health challenges, was awarded.

RAPID digital transformation as a result of the COVID-19 pandemic has led to the increased use of telehealth, although it has been long-established, dating back to the use of television and radio for patient care delivery.