Inside the rise of HCP podcast engagement - European Medical Journal

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Inside the rise of HCP podcast engagement

EMJ GOLD

With healthcare professionals increasingly tuning in for trusted, bite-sized insights, podcasts have become a powerful tool for professional learning. Using EMJ’s own data, this infographic uncovers key trends shaping HCP podcast habits, and how pharma can use the format to educate, inform and inspire its customers.

Check it out to uncover:

  • How HCP podcast listenership has grown since 2022 – and where it’s heading next
  • The therapy areas driving the biggest spikes in engagement
  • What topics and trends are keeping healthcare audiences listening.

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