EMJ GOLD

While the pharma industry is far away from immersing patients and HCPs in an open world of role play games, extended use of gamification is certainly on the horizon. FInd out more.

Exploring the pharmaceutical landscape in South Africa, GOLD considers several areas that are shaping the nation’s role in the future of global pharmaceuticals

GOLD explores pharma’s future in the metaverse, untangling the good, the bad and the uncertainties. Find out more.

Davidek Herron, Global Head of Digital at Roche, speaks to Isabel O’Brien about the myths surrounding digital transformation and much more.

The FDA has released new guidance on the use of real-world data and real-world evidence in drug development.

GOLD reviews the pharma industry approach to organisational change, strategising tips to drive it from the top down or bottom up.

The pharmaceutical industry needs to help restoring pre-pandemic routine vaccination levels and protect populations worldwide.

Today is World Health Day, and to celebrate GOLD asked Claire Gillis, CEO, VMLY&R Health, to share her thoughts on using creativity to create better access to healthcare for all