The truth about pharma emails: what HCPs really think

Behind every email open, click and delete is a decision. We surveyed HCPs to understand what drives those choices

More than 100 emails land in the average healthcare professional inbox each day. In this report, EMJ GOLD spoke to the audience on the other side of the send button. The findings reveal key trends, frustrations and opportunities and, for teams serious about getting email right, a clearer picture of what truly works.

Inside the white paper:

What HCPs actually want from pharma emails
The biggest reasons medical emails get ignored
When and where clinicians engage with content
The psychology behind opens and click-throughs
The email habits shaping congress communications
The metrics pharma teams should really care about.

Who should read this?

Pharma marketers
Medical affairs teams
Digital engagement specialists
Congress communications leads
Healthcare content strategists

Whether you are refining your email strategy or planning your next major campaign, this report offers valuable insight into what today’s healthcare audiences expect, and what quickly makes them disengage.