isabelobrien, Author at European Medical Journal - Page 65 of 70

Talking to Grant Cardone

Grant Cardone, renowned sales expert, motivational speaker, author, and property tycoon, shares his approach to maintaining a positive mindset, considers the future of entrepreneurship, and offers advice on how to advance your business in a crisis.

Talking to Ogilvy Health UK

Chloe Partikas and Rick Evans, from Ogilvy Health UK, share insights from their 2020 ‘Social Check-up’, which looked into the social behaviours of the pharma industry.

Talking to Biljana Naumovic

Biljana Naumovic, VP Oncology EMEA, Commercial Strategy Lead, Janssen, talks about her journey from physician to pharma leader and how she sees the role of commercial evolving as a result of COVID-19.

Best supporting role: patient organisations

In pharma’s bid to be patient centric, it must bring the patient voice to the drug development process with the help of medical affairs.

Integrating wellness into pharma's patient approach

The transition from reactive to proactive treatments correlates with society’s new-found focus on well-being, and the pharma industry must embrace wellness and adapt to steamroll this into improved overall outcomes for patients.

Talking to Emma Clayton

Emma Clayton, CEO, Grey Bear Consultancy, talks about the journey to starting her own agency, pharma communications in the COVID-19 era, and empowering women to succeed in the workplace.

Talking to Pierre van Weperen

Pierre van Weperen, Chief Commercial Officer, Grow Biotech, discusses the potential of medicinal cannabis and big pharma vs start-ups.

Does pharma need more 'social' leaders?

Pharmaceutical companies have embraced the corporate social media account, but many lack the personal touch of a profile run by their leader. The opportunity to connect with employees and patients alike is unbounded; the time to log on is now.

Talking to Dr William Soliman

Dr William Soliman, Chairman and CEO, Accreditation Council for Medical Affairs, discusses establishing industry benchmarks, what it is like to join the field now, and what it means to be a futurist in medical affairs.

Talking to Claire Gillis

GOLD sits down with Claire Gillis, International CEO, WPP Health Practice, who discusses WPP’s work with the ABC Global Alliance, how communications teams can transform patient outcomes, and the proudest moments from her career so far.