Amid the digital and data revolution, the rise of social media, and increasing consumer expectations, pharma marketers must up their game to beat competitors.

Dr Ulrich Betz, Vice President of Innovation, Merck KGaA, talks about the evolution of R&D in the pharma space, the use of AI in pharma clinical trial models and fostering a creative team culture.

Laurie P Cooke, President and CEO, the Healthcare Businesswomen’s Association, talks to GOLD about the state of gender parity in biopharma