Beating budget cuts and quick wins for pharma marketers - European Medical Journal

Beating budget cuts and quick wins for pharma marketers

EMJ GOLD
Season 04: episode 08

This week on the GOLD Podcast, Isabel and Jade present a conversation with Gaurav Sanganee, Managing Director and Principal Consultant, Closing Delta, about how pharmaceutical teams can make the most of a tight budget and leverage digital transformation for the benefit of customers and patients.

During their discussion, Jade and Gaurav delve into his transition from retail to pharma, explore how companies can make quick wins by leveraging modular content and omnichannel and how AI is facilitating the digital transformation of marketing strategies.

A little more on GOLD’s guest…

Gaurav Sanganee is the Managing Director and Principal Consultant at Closing Delta, a consulting firm for life sciences and healthcare organisations where he helps clients build and scale digital best practices in pharma for the benefit of patients. He is a digital specialist and throughout his career has spent time in local, regional and global roles for several of the top 20 pharma companies. Gaurav is incredibly fascinated by digital transformation and new technologies, which he describes as an ever-changing landscape that keeps him on his toes.

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