An interview with Philippe Kirby, Customer Engagement Capabilities Director, MSD, at the eyeforpharma Marketing and Customer Innovation, Europe. Kirby discusses the power of data and digital in delivering a personalised customer experience as well as what inspires him within and outside the industry.
![EMJ Gastroenterology 11 [Supplement 3] 2022 Feature Image](https://emj.emg-health.com/wp-content/uploads/sites/2/2022/07/EMJ-Gastroenterology-11-Supplement-3-2022-Feature-Image-940x563.png)
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