EMJ GOLD - European Medical Journal

Pharma News, Views & Analysis

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Latest News

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UK government establishes RNA Biofoundry

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Novo Nordisk taps Replicate’s srRNA platform for obesity

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Spotlight: August 2025

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AbbVie expands pipeline with psychedelic therapy

Latest Articles

Headshots of Julia Strandberg, Yacin Marzouki and Catarina Sobral.

Pharma marketing: What’s working for HCPs in 2025

Pharma marketing experts reveal what’s working to engage time-pressed HCPs in 2025, with practical insights and metrics for improving impact.

5 minutes with Dr Henar Hevia, J&J Innovative Medicine

Henar Hevia, Senior Director, EMEA Therapeutic Area Lead, Oncology, reveals what it’s like to work in oncology today, especially at J&J.

BMS’ Emma Charles on access, impact and inclusion

Emma shares her vision for healthcare, how AI is reshaping pharma and why access to innovation must be faster and fairer in Europe.

A colourful flat illustration of a woman in a lab coat looking down at a pestle and mortar, plants, pills and tinctures

Pharma’s role in the rise of wellness misinformation

Wellness trends are outpacing science and endangering lives. As trust in traditional medicine erodes, pharma must step in to correct the narrative.

Latest Podcasts

Jade Williams and Isabel O'Brien, EMJ GOLD

Season 10’s insights, inspiration and ‘aha’ moments

Listen in to the standout moments from EMJ GOLD’s guests this season, uncovering the challenges and opportunities shaping today’s pharmaceutical industry.

Dr Joana Reis, Bayer

Bayer's Dr Joana Reis on the promise of AI in breast cancer

Dr Joana Reis, Medical Affairs Breast Lead, Radiology, Bayer, explores some of the most significant challenges and opportunities in radiology today.

Dr Daejin Adiboye

AbbVie's Dr Daejin Abidoye on community and compassion in cancer care

AbbVie’s Daejin Abidoye reflects on his 20-year journey in oncology – from clinical insights to advances in precision medicine in the cancer space.

Shish Patel, Chiesi

Chiesi's Shish Patel on COPD, the climate and improving care

What is the environmental cost of respiratory illness? In this episode, Shish Patel, Medical Director, Chiesi UK joins Isabel to explore this and COPD’s rising burden.

Latest Infographics

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What HCPs want: Why interactive medical content works

How HCPs consumed medical content in 2024

Fostering trust between pharma and HCPs

The rise, fall and smart allocation of pharma marketing budgets