In 2025, what HCPs wanted from medical education was defined less by new channels and more by what actually delivered value. Interactive formats pulled further ahead, symposium reviews gained ground and expectations around usability and practicality are still yet to be met.
In the infographic, discover:
- Why interactive content came out on top, once again. It’s leading the pack, driven by formats that combine expert insight with real-world application.
- The continued rise of symposium reviews. Up year-on-year, their growth points to a clear appetite for post-congress, expert-led content that extends beyond the event itself.
- Hints and tips for improving your approach. From demand for patient-friendly materials to frustration with poor digital experiences, the data shows there’s still work to do.
