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Therapy Area
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Philips’ Dr Carla Goulart Peron on AI, equity and the future of care
How can AI expand healthcare access without losing the human touch? Philips’ CMO Dr Carla Goulart Peron shares all.
Read more
Creating the patient-centred trial
Patient recruitment and retention remain the biggest challenges in clinical studies, it is surely time for industry to trial a new approach.
The history of medical affairs
Learn about the origins of the medical affairs function, how far it’s come and where it may be heading in the future as key proprietor of patient centricity.
Ipsen’s Isabelle Bocher-Pianka on patient-centric pharma evolution
Isabelle Bocher-Pianka, Chief Patient Affairs Officer, Global Medical Affairs, Ipsen shares her thoughts on pharma’s mission to help improve patient lives, challenges that hinder patient centricity and seeking knowledge across industries.
Pharma: the social butterfly
The internet is a jungle, tangled and overgrown, dense with information overload. Among the unkempt chaos lies social media: a treasure trove of possibilities for the pharmaceutical industry.
Unitary Patent – what is it and why the hold up?
Establishing a brand-new multinational legal system was never going to be easy, but why has it taken so long and what is the outlook?
Designing a new approach to UX
In an era when UX is becoming fundamental to businesses globally, the role of design teams in pharma companies is taking on a whole new meaning.
The developing world: an innovation hub
Many of the most transformative innovations are taking place in the developing world on an increasingly regular basis. This article explores this phenomenon in healthcare and the key lessons pharma can take when creating their own innovative products.
Creativity For Good | Creativity For Growth
Pharma is seeing a host of ground-breaking innovations, with companies developing new technologies that are changing patients’ lives and helping to develop a more patient-centric industry
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