Patient engagement is now essential, not only in order to develop new drugs but also to provide insights for medicines that are already approved and on the market
Pol Vandenbroucke holds the position of Chief Medical Officer for Pfizer’s recently established Hospital Business Unit, a position he was promoted to at the start of 2019. We spoke to Vandenbroucke about how he applies his 30+ years of industry experience to his role today, and Medical Affairs’ evolving role in the development of medicines, ahead of his upcoming speech at eyeforpharma, Barcelona, 2019.
