Talking to the Social Media Specialists... Social Tree Global - European Medical Journal

Talking to the Social Media Specialists… Social Tree Global

Season 01: episode 05

This week, GOLD chats to James Saward-Anderson, co-founder of the social media consultancy Social Tree Global. He discusses the SMIP event he hosted in November and explores why pharma should overcome its social media fears to create meaningful relationships with HCPs and patients.

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