The expectation vs reality of drug launch - European Medical Journal

The expectation vs reality of drug launch

EMJ GOLD

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Drug launches are tough events to predict. There are varying forces at play, multiple considerations to juggle, and unexpected events can impact revenues and outcomes. This infographic reviews drug launches from recent years, comparing the expectation vs reality of launch, the increase in first-time launchers, and the impact of COVID-19 on the landscape.

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